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Book Marketing Show Podcast with Dave Chesson

Mar 27, 2018

Marketing yourself as an author is an important part of marketing your books, and your author bio picture conveys to readers who you are and gives them a chance to connect with you. You don’t have to drop a boatload of money on a photographer immediately, but this episode will teach you how to make the best with what...


Mar 20, 2018

We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner.

Our case study in this episode is Amy Murphy, an award-winning sci-fi novelist, who started off with...


Mar 13, 2018

In our first case study about reviving a dead book, Kevin McLaughlin took his books that were previously selling poorly and, with a few tweaks, he was able to re-release them and garner more sales than before. This episode is the second case study that examines a few things authors can do to make their books stand...


Mar 6, 2018

One of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another.

Once a month, I’ll be doing episodes called Marketing and Coffee where I sit...