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Book Marketing Show Podcast with Dave Chesson

Apr 24, 2018

While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn’t grab a reader’s...


Apr 17, 2018

While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers.

An important thing to note for writing descriptions is not to write a book report, but to entice the shoppers to want more. A good description...


Apr 10, 2018

The title of a book is important, and when deciding to change the title of a book, there are a few tips to keep in mind.

This will be a solo show where I give you tactics to consider if you plan on changing a book title and we go over Amazon’s rules and requirements for book titles and subtitles.

Titles deserve a lot...


Apr 3, 2018

No matter how far we’ve come, we’ve all had our shaky beginnings, and in this episode, Joanna Penn and I talk about the mistakes we made when starting out and the lessons we’ve learned.

Joanna Penn is an author, blogger, the host of The Creative Penn Podcast, as well as lots of videos aimed at helping authors...