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Book Marketing Show Podcast with Dave Chesson

May 29, 2018

Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you.

Amazon Marketing Services

Pros

  • The ads are...


May 22, 2018

A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price:

  • Competition analysis
  • Analysis of KU and Kindle Direct prices
  • Target Demographic
  • Future Book Sales
  • and Launch Prices

Patrick King is the guest for this episode, and he’s...


May 15, 2018

When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book financially than simply selling copies.

One case study we looked at is...


May 8, 2018

There are a number of reasons to choose to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique.

Some even do it for fun, like Stephen King writing a book under the name Richard...


May 1, 2018

Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work.

In this special Marketers & Coffee episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads: Don’t trust the AMS ads reporting...