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Book Marketing Show Podcast with Dave Chesson

Jun 26, 2018

One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your book available on those platforms can increase your sales.

Amazon has...


Jun 19, 2018

Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.

W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email...


Jun 12, 2018

While your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook, video, or even course readers can get by signing up for your email list.

By...


Jun 5, 2018

Having your book nominated for or winning an award is a wonderful opportunity for any author. While you might have high hopes of increased book sales following the accolade, those sales may not come quite so easily. In today’s episode, author Amy Murphy talks about her experience having her books nominated for the...