May 29, 2018
Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you.
Pros
Cons
Pros
Cons
As you can see, neither platform is perfect and deciding on what you want your long-term goal to be as an author may be a deciding factor in which advertising method you use. One more thing to note is even though you might have an easier time targeting Facebook ads to entice people to sign up for your email list — a function AMS ads doesn’t allow — you might also have luck using a draw within your book to encourage readers to sign up, like Pat Flynn’s companion course he made for those who bought his book.
With any advertising method, take your time to test out different ads to see which ones convert people to buying the book the best, and don’t just throw a bunch of money into tons of different ads because then you’ll never learn what works best.
Jonny Andrews is a publishing expert and founder of Author Platform Rocket. He has helped thousands of author entrepreneurs grow their audience through book development and advertising.
He is also an entrepreneur, international speaker and business strategies consultant and is the host of the Author Platform Podcast.